Abrams is really righting the ship, a killer trailer could begin the process of letting fans, that feel tired of Star Wars or sour about the last films, know what awesomeness is awaiting them at year’s end. There may be a benefit to delaying the gratification of a trailer to build excitement, but if there is awesome footage that is 100% ready to go, why not show it to the widest audience possible and start to build momentum? If J.J. This franchise needs to change the narrative and get people excited again. Star Wars: The Last Jedi was divisive and Solo: A Star Wars Story clearly didn’t interest all audiences based on its disappointing box office. That’s a fair bit of time and it wouldn’t hurt to make a lot of people aware very quickly that this movie is on the way.īeyond that, the last two movies haven’t exactly been universally beloved. By the time Star Wars: Episode IX releases, it will be a year and a half since the last Star Wars film ( Solo) and two years since Star Wars: The Last Jedi. Star Wars: Episode IX might need that exposure to drive awareness and excitement.Ĭhances are if you read this site, you know exactly when Star Wars: Episode IX comes out, but not everyone reads this site or follows these things (losers!). The reason that Super Bowl ads are so expensive (over $5 million for a 30-second spot according to Business Insider) is the sheer number of people watching, 103.4 million last year, gives brands, products and movies massive exposure. Abrams’ sequel trilogy conclusion should still crush without one, but I don’t think the franchise is in so confident a place right now that we would joke about it not having a trailer at all.īecause of where the Star Wars franchise is at right now, it needs a trailer and during the Super Bowl might be the best place to air the first one. This isn’t Avengers: Endgame where we joke about how the film would still make $1 billion easy with no trailer at all. Now, we may not need to see the first trailer for Star Wars: Episode IX during Sunday’s Super Bowl, but we do need a trailer. All that said, would I be excited as hell if we get a trailer during the Super Bowl? Absolutely. The release of a Star Wars trailer is an event unto itself and will garner plenty of fanfare whether it is released during Super Bowl 53, the next day, on a random Tuesday afternoon in the coming months, or at Star Wars Celebration in April. Episode IX should be the story, not part of it. And while Star Wars would obviously be the biggest talking point (unless we get another longer look at Endgame), there will be competition for attention, from Disney itself among other movies. Sure Disney could pony up for a longer spot or multiple commercials, but that is far from the ideal experience for our first look at this film. The first teaser trailer for Star Wars: The Force Awakens from fall of 2014 was a minute and a half. Moreover, we want our first look to be more than 30-seconds. Do we really want our first look at this pivotal moment in cinematic history to come between commercials for watered down swill and luxury automobiles? This is the conclusion of the Skywalker Saga, the culmination of 40 years of storytelling in the biggest franchise ever. There is also the argument that, as Star Wars fans, we might not really want the first trailer we see to be during the Super Bowl. None of the Star Wars movies that skipped the Super Bowl have suffered at the box office, and trailer or not, Star Wars: Episode IX will still make a ton of money. Though, Solo had a ton of work to do to drum up awareness and interest for its May release as opposed to the movies that opened in December. Up until last year’s Solo: A Star Wars Story, none of the previous Disney-era Star Wars films have had trailers during the Super Bowl.
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